Kathleen Hackney
Customer Marketing Strategist
About Kathleen
Kathleen is skilled in customer lifecycle management including upsell and retention, direct marketing, digital marketing, and e-mail communications. An experienced marketer, she brings more than 15 years’ experience in a broad range of marketing and communications functions across both B2B and B2C.
She has successfully led high-functioning lifecycle marketing teams across major Fortune 500 brands, as well as small organizations, including Cox Communications, Whole Foods Market, GoDaddy, and realtor.com.
A member of the 2024 Leadership Austin program, she holds a Master of Business Administration (MBA) focused in Marketing Specialization from Texas A&M University - Mays Business School. She attended Rice University in Houston for her undergraduate degree. She lives in the Austin area with husband, son, 2 dogs, and cat. She has served in her community in Round Rock as a Cub Scout leader and fundraising chair for Boy Scouts and Texas Humane Heroes.
Why Fayre?
Fayre is Kathleen’s middle name, and while as a kid she would use that to her advantage to win fights over being fair, the original meaning of the word describes community fairs which provided entertainment and a marketplace for local vendors to gather. As a lifecycle marketing strategist, her goal is to create happy and loyal customers that find every touchpoint with your business delightful - just like the fayres of the past.
Why Choose Us
Flexible Packages
Fayre Marketing will create a custom marketing package based on your business size, needs, and industry.
Extensive Experience
You will not find another marketing professional with the same diverse experience across B2B, B2C, industry, and business size.
Scalable Solution
With the help of sub-contractors, our availability can meet your ongoing needs. Whether it’s a one-and-done project or long-term engagement, we can help.
How We Work
Orientation
In our onboarding phase, we will uncover customer pain points and opportunities through customer research, data points, and lifecycle journey mapping.
Implementation
Fayre Marketing can work with your resources or provide resources to build personalized customer lifecycle journeys, triggered campaigns, and touchpoints across email, digital media, push notifications, and more.
Optimization
With monitoring KPIs and reviewing test results, we will refine and optimize each campaign to increase ROI and customer lifetime value.
Schedule Your Consultation
Set up a free discovery call to determine how Fayre Marketing can meet your needs.