• BOGO Offers resulted in 142% lift in purchase rate over control

• Food Offers resulted in 20% lift in conversion rate over control

• Winback Offer resulted in 53% lift in purchase rate over control

• Email Engagement Winback Offer resulted in 21% lift in engagement over control

This onboarding program led to lower customer attrition rates plus an incredible 4:1 return on investment. This initiative was groundbreaking, award-winning, but most importantly, helped clarify communications between a telecom services provider and their customers.

2015 CADM TEMPO AWARDS:

1ST PLACE IN LOYALTY

1ST PLACE FREQUENCY MARKETING

• Flash Sale Offer resulted in 200% lift over control for attach rate

• App Promotion resulted in 10% lift over control for engagement rate

• Webinar Promotion resulted in 3x lift over control for attendance rate

Achieved a ROAS of 4:1 from digital advertising on Google Ads, Google Display Ads, LinkedIn advertising, Twitter, and Bing.

Led strategy and execution for a Marquee Campaign. Tactics included direct mail, email, digital media, billing inserts, television, retail, and website. The campaign resulted in a 127% increase in total connect volume YOY.

Led strategy and execution for the first-ever direct mail catalog launch for Whole Foods market.

Responsible for promoting CoreLogic data solutions in untapped new markets. LinkedIn advertising resulted in 76% lift over benchmark for engagement.

Partnered with the Texas A&M CMO to conduct research to improve enrollment for the Galveston campus. Research included focus groups, surveys, interviews, and competitive analysis.